Our second ever ADW Design Conference will begin with a powerful and meaningful start - exactly as we intent to continue. Te Aroha Grace will open the event with tikanga, setting the tone with respect and connection to the land and community. Following this, our charismatic MC, will officially kick off the program, welcoming you to a day of thought-provoking talks, inspiring discussions, and creative exploration. Together, they’ll lay the foundation for a conference that celebrates innovation, creativity, and connection.

In 2021, Whanganui was designated New Zealand's sole UNESCO City of Design, placing its unique creative identity on a global stage. This session explores what it means to be a City of Design, and how Whanganui's rich cultural heritage - from centuries of Māori design to contemporary practice - offers a blueprint for human-centered futures. We will challenge the traditional notion of design by examining how indigenous perspectives, sustainable practice, and a sense of collective purpose can be woven into our work, strengthening both local community and global connections.

Join Vincent Lowe, former Global Art Director for Nike Running, for a strategic look at how design creates a universal yet authentic sense of “Place” for global brands. Drawing on experience with Apple, Google, and adidas, Vinny explores how creative strategy, digital experiences, and retail design build cohesive brand identity across continents and communities. This keynote demonstrates how designers move beyond aesthetics to ensure large-scale, commercial efforts are rooted in purpose and cultural resonance, effectively bridging the digital and physical worlds to foster genuine human connection.

Take a break with free Flight Coffee, and explore the exhibitor displays in the foyer. Food & other beverages at attendees cost.

Grab lunch on site at our pop-up cafe, and take a moment to reflect on the morning's insights with your peers.

Pause and recharge for the final stretch of the day. Browse the exhibitors downstairs, connect with fellow attendees, and get ready for our closing session and evening cocktail party.

This panel dives into the transformative power of design and urban development in shaping our cities. We explore how visionary project leadership and cultural strategy drive social impact. The discussion will focus on the difference between mere development and true community building, examining the vital role of Māori design principles and public art in embedding narrative and identity into the urban fabric. Featuring experts in arts policy, cultural placemaking, and large-scale project vision, the session challenges us to measure design not by aesthetics, but by its ability to foster social connection, strengthen community ties, and build a deeper sense of belonging in our urban centres. Waka Moana by Graham Tipene (Ngāti Whātua Ōrākei), created with support from LandLAB for Auckland Council. Image by Jay Farnworth courtesy of Auckland Council.

This session delves into the essence of place and craft. Through rigorous research and evocative storytelling, Briar Hickling demonstrates how to create unique spatial experiences that transcend disciplines, encompassing architecture, interiors, product, and graphic design. Drawing on her extensive work across the Asia-Pacific region, Briar will showcase projects deeply embedded in culture, context, and history. Her approach focuses on crafting immersive, richly layered environments that nurture a strong sense of community and connection to place.

Join us for an exclusive evening soirée to unwind and celebrate with fellow attendees. Enjoy cocktails, conversation, and connections as we celebrate all things design with the support of Lexus, and with our special guest. This is your chance to mingle, reflect on the day’s discussions, and toast to the future of design in a relaxed, elegant atmosphere. Access is included in your Design Conference ticket.