Join Frances Shoemack, founder of Abel, for a candid conversation exploring her journey from idea to internationally recognised fragrance house. She’ll reflect on the essential role of design in shaping Abel’s distinctive brand identity and sustainability values while driving global growth. Expect insights on balancing creativity with business realities and the unique challenges of scaling from New Zealand to the world. This session invites the audience into a personal dialogue on design-led entrepreneurship and the power of building a purpose-driven business with heart.