This panel dives into the transformative power of design and urban development in shaping our cities. We explore how visionary project leadership and cultural strategy drive social impact. The discussion will focus on the difference between mere development and true community building, examining the vital role of Māori design principles and public art in embedding narrative and identity into the urban fabric. Featuring experts in arts policy, cultural placemaking, and large-scale project vision, the session challenges us to measure design not by aesthetics, but by its ability to foster social connection, strengthen community ties, and build a deeper sense of belonging in our urban centres.

Waka Moana by Graham Tipene (Ngāti Whātua Ōrākei), created with support from LandLAB for Auckland Council. Image by Jay Farnworth courtesy of Auckland Council.

Join Vincent Lowe, former Global Art Director for Nike Running, for a strategic look at how design creates a universal yet authentic sense of “Place” for global brands. Drawing on experience with Apple, Google, and adidas, Vinny explores how creative strategy, digital experiences, and retail design build cohesive brand identity across continents and communities. This keynote demonstrates how designers move beyond aesthetics to ensure large-scale, commercial efforts are rooted in purpose and cultural resonance, effectively bridging the digital and physical worlds to foster genuine human connection.

In 2021, Whanganui was designated New Zealand’s sole UNESCO City of Design, placing its unique creative identity on a global stage. This session explores what it means to be a City of Design, and how Whanganui’s rich cultural heritage – from centuries of Māori design to contemporary practice – offers a blueprint for human-centered futures. We will challenge the traditional notion of design by examining how indigenous perspectives, sustainable practice, and a sense of collective purpose can be woven into our work, strengthening both local community and global connections.

Discover why Whanganui is Aotearoa’s only UNESCO City of Design on an exclusive day-long trip. 30 design professionals will be flown to Whanganui for an immersive journey into the city’s unique creative identity. Hosted by locals, you’ll experience a selection of design, arts, and culture sites firsthand, including industry tours and talks that explore how the city is shaping its future while honouring its rich heritage. We’ll delve into the diversity of design and learn how co-design principles are creating an inclusive and innovative community. This is a rare opportunity to connect with a city where design thinking drives development.

Itinerary, Saturday 7th March 2026

• 8.15am Arrive Auckland Domestic Terminal, Check in with Air Chathams
• 9.15am Depart Auckland
• 10.15am Arrive Whanganui
• 11.00am – 3.00pm Visit Sights
• 4.15pm Depart Whanganui
• 5.15pm Arrive Auckland Domestic Terminal

Expressions of interest open December. Invitations extended in February.

This case study explores the vital role of culture and community in shaping an authentic national identity through design. Pallavi will detail the process of creating the destination brand for the Kingdom of Tonga, focusing on how thorough research into local motifs, language, and history guided the outcome. Discover how feedback from the Tongan community ensured the brand remained rooted in its deep purpose. The showcase will include the cohesive identity across logo, typography, and digital collateral, demonstrating how respectful representation and cross-cultural links can create a welcoming, contemporary brand that is a lasting expression of national pride.

Join graphic designer and founder of Sneekico, a breakthrough children’s food brand, for an inspiring look at how bold creativity can thrive despite barriers. With a visual impairment, Laura has built a thriving design business focused on FMCG consumer retail and launched a brand focused on bringing fun and thoughtful design into busy family homes. This keynote explores the power of intuition, storytelling, and clarity of purpose in creating products that connect, resonate and delight. Discover how Sneekico went from concept to supermarket shelves and beyond. Families are invited to hear the messy, human story, and enjoy free Sneekico samples and special product vouchers!

Fashion Revolution NZ challenges us to see design as a force for planetary good. This session moves beyond basic sustainability to explore regenerative design in fashion—how the industry can actively heal ecosystems and empower communities. Through compelling local and global case studies, we showcase initiatives that embed social justice and cooperative models from the ground up. Discover projects—from regenerative cotton farms to upcycled collections made with marginalised makers—that offer vital insights into nurturing both people and place.

As relative newcomers to Tāmaki Makaurau, the COX Auckland studio presents a forward-looking, bold urban design provocation for Aotearoa’s largest city. This concept directly tackles the housing crisis by unlocking underutilised public land and transforming it into vibrant urban fabric. The proposal integrates structural innovation, high-quality public realm, and landscape architecture to serve both the community and the economy. This session is about rethinking how city infrastructure can be designed with a deep respect for People, Place, and culture, sparking meaningful conversation on creating well-connected, commercially viable developments that meet the city’s urgent needs.

Light is the essential brushstroke that adds depth and humanity to architecture and urban spaces, yet its power after sunset is often overlooked. With 80% of our perception coming through our eyes, what we see – and don’t see – fundamentally shapes our sense of identity, safety, and connection to Place. This lighting design journey asks: How do buildings, streets, and cities come alive in darkness? Explore how strategic artificial light transforms environments, tells stories, guides movement, and engages people, demonstrating that well-considered lighting is critical to fostering belonging and social connection in the nocturnal community.

As our global population grows, we face an urgent challenge: how to design better spaces for more people with fewer resources. In this thought-provoking talk, Industrial Designer and Chief Product Officer, Sam Burton, introduces unió, a spatial living system grounded in sustainability and human-centred design. Sam challenges you to reimagine “living space” not as a fixed backdrop, but as a fluid tool for self-determination and social connection. This session explores the shift from static, space-hungry homes to dynamic environments that flex and respond to our daily rhythms, embracing a future where architecture is not just built, but lived. This talk will inspire new thinking on the homes of tomorrow and the impact of spatial transformation on the human experience.