Designer Bec Snelling (Snelling Studio) shares her journey of transforming her globally recognised brand to commit entirely to regenerative local production in Aotearoa. Drawing on her fine arts training and experience evolving the studio, she explores why design must return to its roots: focusing on quality, craft, and material integrity. Bec will detail how her multidisciplinary practice works with local artisans to produce objects and furniture intended to last for generations, using high-tech and traditional methods in harmony. This is a powerful, personal conversation on how place-based making fuels authenticity, elevates our national design identity, and creates long-term commercial and cultural value.